As a media buyer with over 30 years experience we will negotiate, purchase and monitor advertising space on your behalf. The aim is to reach the highest number of people in the target audience at the lowest possible cost. When planning what to purchase, we will take into consideration the product being advertised, target audience, and campaign goals.
Newspaper advertising has been around longer than any other form of advertising and is still very effective alongside other mediums. These ads can do a lot more than just advertise one item or sale, each can work hard to ensure consistency and presence in the local area. They’re a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger groups who tend to get their news from television, radio or the internet. Although Millennials as they are called (18-34 year olds) do still read newspapers and magazines.
You can target your ads to the appropriate markets by requesting that your ads run in the sections that most closely relate to your target audience, be it motors, run of paper, lifestyle or business. Print reaches 1 in 4 adults every day, thats 13.6 million people every day, 24.9 million people every week and 30.8 million people every month.